{"id":1583785,"date":"2026-10-12T01:31:03","date_gmt":"2026-10-11T22:31:03","guid":{"rendered":"https:\/\/mob25.com\/blog\/?p=1583785"},"modified":"2026-10-12T01:31:03","modified_gmt":"2026-10-11T22:31:03","slug":"win-loss-reviews-a-new-knowledge-model-for-competitive-intelligence","status":"publish","type":"post","link":"https:\/\/mob25.com\/blog\/win-loss-reviews-a-new-knowledge-model-for-competitive-intelligence\/","title":{"rendered":"Win \/ Loss Reviews. A New Knowledge Model for Competitive Intelligence"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/mob25.com\/blog\/wp-content\/uploads\/2026\/10\/28319226.jpg\" alt=\"Win \/ Loss Reviews. A New Knowledge Model for Competitive Intelligence\" \/><\/p>\n<p>An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve performance. When those pieces of information are aggregated, analyzed and made available for all to use, the organization\u2019s competitive position is greatly enhanced. Reveals how to turn field sales teams, a mostly underutilized resource, into net producers of competitive intelligence Exposes new and unconventional approaches for gathering and democratizing sales insights for a broad stakeholder audience Presents a proven knowledge sharing model that is being adopted by major companies worldwide Win\/Loss Reviews shows how every company can improve top and bottom line performance by systematically capturing the key insights from deals that have been won, lost or delayed. While the book talks to decision makers and business strategists, the principles and disciplines explored are aimed at bridging the flow of competitive intelligence between sales and marketing, simultaneously providing insights and line-of-site to the dynamics affecting business performance.<\/p>\n<p>\u0410\u0432\u0442\u043e\u0440: Rick  Marcet<\/p>\n<p>ISBN: 9781118102589<\/p>\n<p><a href=\"https:\/\/www.litres.ru\/book\/rick-marcet\/win-loss-reviews-a-new-knowledge-model-for-competitive-intelli-28319226\/?lfrom=477110899\" target=\"_blank\" rel=\"noreferrer noopener\">\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u043a\u043d\u0438\u0433\u0443<\/a><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve performance. When those pieces of information are aggregated, analyzed and made available for all to use, the organization\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1335],"tags":[],"class_list":["post-1583785","post","type-post","status-publish","format-standard","","category-zarubezhnaya-delovaya-literatura"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Win \/ Loss Reviews. A New Knowledge Model for Competitive Intelligence<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mob25.com\/blog\/win-loss-reviews-a-new-knowledge-model-for-competitive-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Win \/ Loss Reviews. A New Knowledge Model for Competitive Intelligence\" \/>\n<meta property=\"og:description\" content=\"An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them. Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve performance. When those pieces of information are aggregated, analyzed and made available for all to use, the organization\u2019s [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mob25.com\/blog\/win-loss-reviews-a-new-knowledge-model-for-competitive-intelligence\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0418\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-11T22:31:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mob25.com\/blog\/wp-content\/uploads\/2026\/10\/28319226.jpg\" \/>\n<meta name=\"author\" content=\"mob25\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mob25.com\/blog\/win-loss-reviews-a-new-knowledge-model-for-competitive-intelligence\/\",\"url\":\"https:\/\/mob25.com\/blog\/win-loss-reviews-a-new-knowledge-model-for-competitive-intelligence\/\",\"name\":\"Win \/ Loss Reviews. 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