{"id":1585297,"date":"2026-10-12T02:46:54","date_gmt":"2026-10-11T23:46:54","guid":{"rendered":"https:\/\/mob25.com\/blog\/?p=1585297"},"modified":"2026-10-12T02:46:54","modified_gmt":"2026-10-11T23:46:54","slug":"the-storytelling-edge","status":"publish","type":"post","link":"https:\/\/mob25.com\/blog\/the-storytelling-edge\/","title":{"rendered":"The Storytelling Edge"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/mob25.com\/blog\/wp-content\/uploads\/2026\/10\/43492885.jpg\" alt=\"The Storytelling Edge\" \/><\/p>\n<p>Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider\u2019s guide to transforming your business\u2014and all the relationships that matter to it\u2014through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care\u2014in work and in life.<\/p>\n<p>\u0410\u0432\u0442\u043e\u0440\u044b: shane  snow, joe  lazauskas<\/p>\n<p>ISBN: 9781119483403<\/p>\n<p><a href=\"https:\/\/www.litres.ru\/book\/contently\/the-storytelling-edge-43492885\/?lfrom=477110899\" target=\"_blank\" rel=\"noreferrer noopener\">\u0421\u043a\u0430\u0447\u0430\u0442\u044c \u043a\u043d\u0438\u0433\u0443<\/a><\/p>\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider\u2019s guide to transforming your business\u2014and all the relationships that matter to it\u2014through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1335],"tags":[],"class_list":["post-1585297","post","type-post","status-publish","format-standard","","category-zarubezhnaya-delovaya-literatura"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Storytelling Edge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mob25.com\/blog\/the-storytelling-edge\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Storytelling Edge\" \/>\n<meta property=\"og:description\" content=\"Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider\u2019s guide to transforming your business\u2014and all the relationships that matter to it\u2014through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mob25.com\/blog\/the-storytelling-edge\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0418\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-11T23:46:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mob25.com\/blog\/wp-content\/uploads\/2026\/10\/43492885.jpg\" \/>\n<meta name=\"author\" content=\"mob25\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mob25.com\/blog\/the-storytelling-edge\/\",\"url\":\"https:\/\/mob25.com\/blog\/the-storytelling-edge\/\",\"name\":\"The Storytelling Edge\",\"isPartOf\":{\"@id\":\"https:\/\/mob25.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mob25.com\/blog\/the-storytelling-edge\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mob25.com\/blog\/the-storytelling-edge\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mob25.com\/blog\/wp-content\/uploads\/2026\/10\/43492885.jpg\",\"datePublished\":\"2026-10-11T23:46:54+00:00\",\"author\":{\"@id\":\"https:\/\/mob25.com\/blog\/#\/schema\/person\/b0d0c762a30795904061f383c6401489\"},\"breadcrumb\":{\"@id\":\"https:\/\/mob25.com\/blog\/the-storytelling-edge\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mob25.com\/blog\/the-storytelling-edge\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/mob25.com\/blog\/the-storytelling-edge\/#primaryimage\",\"url\":\"https:\/\/mob25.com\/blog\/wp-content\/uploads\/2026\/10\/43492885.jpg\",\"contentUrl\":\"https:\/\/mob25.com\/blog\/wp-content\/uploads\/2026\/10\/43492885.jpg\",\"width\":250,\"height\":378},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mob25.com\/blog\/the-storytelling-edge\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0413\u043b\u0430\u0432\u043d\u0430\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\",\"item\":\"https:\/\/mob25.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Storytelling Edge\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mob25.com\/blog\/#website\",\"url\":\"https:\/\/mob25.com\/blog\/\",\"name\":\"\u0418\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mob25.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/mob25.com\/blog\/#\/schema\/person\/b0d0c762a30795904061f383c6401489\",\"name\":\"mob25\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/mob25.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/05dedffa125e5e4b26ae62cae4b744be451eb149ece723607015970ac71dda28?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/05dedffa125e5e4b26ae62cae4b744be451eb149ece723607015970ac71dda28?s=96&d=mm&r=g\",\"caption\":\"mob25\"},\"sameAs\":[\"https:\/\/mob25.com\"],\"url\":\"https:\/\/mob25.com\/blog\/author\/mob25\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Storytelling Edge","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mob25.com\/blog\/the-storytelling-edge\/","og_locale":"ru_RU","og_type":"article","og_title":"The Storytelling Edge","og_description":"Transform your business through the power of storytelling. 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