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Lectures include 60 questions, the volume of 1-2 pages. Made textbooks 2009-2010.

Crib is made of lecture notes, double-sided, measuring 4.5 x 7.5 cm (easily fits into the palm).

TABLE OF CONTENTS

1. Marketing. SCIENCE AND PRACTICE

2. NATURE AND CHARACTERISTICS OF MARKETING

3. System-oriented Approach in Marketing

4. The method of marketing. ANALYSIS OF THE ENVIRONMENT

5. ANALYSIS OF EXISTING AND DEVELOPMENT OF NEW PRODUCTS, SERVICES

6. The classification of types of marketing. Passive and active marketing

7. SCIENCE AND TECHNOLOGY MARKETING

8. MARKETING CONSUMER GOODS

9. MARKETING capital goods

10. MARKETING PRACTICES IN RUSSIAN

11. DEVELOPMENT OF MARKETING

12 ways to use the world experience of development of marketing IN RUSSIA

13. FUNCTIONS OF MARKETING

14. MARKETING PLANNING SYSTEM

15. MARKETING PLANS

16. CONCEPT, ROLE AND IMPORTANCE OF MARKETING STRATEGY

17. REQUIREMENTS FOR MARKETING STRATEGY. SWOT-analysis

18. The main component STRATEGY

19. GROWTH STRATEGY

20. VARIOUS MARKETING STRATEGIES

21. concentrated marketing

22. CHOICE OF MARKETING STRATEGIES

23. Mechanism of marketing strategy

24. products, services

25. Morphological methods of product development. The method of "brainstorming" and rating scales

26. Economic analysis of the idea of \u200b\u200ba new product

27. Effective Marketing

28. Definition of the marketing mix

29. Types of the marketing mix. Marketing mix in the Russian practice

30. MARKET RESEARCH

31. competition

32. DIRECTIONS competition

33. SUPPLY AND DEMAND

34. Market conditions. MARKET ANALYSIS AND FORECASTING

35. Demand Forecasting

36. DESCRIPTION OF MARKETING INFORMATION SYSTEM

37. Methods of marketing research

38. The method of marketing survey

39. Market Segmentation

40. Segmentation of the market in relation to goods

41. multifactor segmentation

42. POSITIONING. Domestic practice of market segmentation

43. Trade policy

44. quality goods. Study of competitive goods

45. product life cycle

46. \u200b\u200bCREATING EFFECTIVE RANGE

47. CLASSIFICATION clientelistic MARKETS

48. The concept of market conditions, its types

49. The market research

50. PRICING

51. MARKETING STRATEGY PRICING

52. The method of pricing

53. STAGES OF PRICING

54. The task of promoting PRODUCT

55. The characteristics of the channels of distribution of goods

56. The choice of ways of merchandise

57. LOGISTICS optimization principle merchandise. Wholesalers

58. Retailers

59. SERVICE

60. The process of selling. Meet buyers, eliminating the psychological barriers to ascertain the needs

61. The presentations and demonstrations of goods offered related products, the purchase and Calculation

62. CONCEPT OF CORPORATE STYLE

63. CORPORATE IDENTITY SERVICE. IMAGE

64. The personal sales and sales management

65. WORKING WITH intermediaries and sales analysis

66. The sales policy

67. DESCRIPTION OF FOSSTIS its funds. Means of facilitating trade

68. The means of promoting CONSUMERS

69. FEATURES Russian mentality

70. Strategies for moving GOODS

71. The process of communication

72. Trade as a special kind MARKETING ACTIVITY

73. LAWS OF ADVERTISING impact on the audience

74. The requirements for advertising. Advertising works

75. The effectiveness of advertising and methods of its evaluation

76.SVYAZI PUBLIC (PUBLIC RELATIONS-PR) AND MARKETING

77. SUMMARY OF THE CORPORATE CULTURE

78. MARKETING FUNCTION CONTROL-management firm

79. THE CONCEPT OF CONTROLLING

80. Innovations in Marketing

81. TYPES OF MARKETING SERVICES AT THE ENTERPRISE

82. TYPES OF ORGANIZATIONAL STRUCTURE OF SERVICE MARKETING COMPANY

83. The concept of the world market, its structure

84. STAGES OF MARKETING IN INTERNATIONAL ECONOMIC RELATIONS

85. The exit strategy for foreign
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