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Lectures include 59 questions, the volume of 1-2 pages. Made textbooks 2009-2010.

Crib is made of lecture notes, double-sided, measuring 4.5 x 7.5 cm (easily fits into the palm).

TABLE OF CONTENTS

1. The concept of "public relations, causes and development of science, occupation and industry" PUBLIC RELATIONS "

2. OBJECTIVES AND FUNCTIONS OF PUBLIC RELATIONS

3. In the PR system of marketing communications

4. Key terms and concepts

5. PRINCIPLES FOR CLASSIFICATION AND MAIN AREAS OF SERVICES OF PR

6. GENERAL DESCRIPTION OF FUNCTIONS specialist in PR

7. REQUIREMENTS FOR PERSONNEL ON PR

8. OBJECTIVES PR MANAGER IN CRISIS COMMUNICATIONS

9. Management of problematic situations

10.DEYSTVIYA PR SPETSIALISTAPRI DEVELOPMENT OF ANTI-CRISIS PROGRAM

11. COMMUNICATION IN CRISIS

12. PUBLIC OPINION

13. STRUCTURE OF THE PUBLIC OPINION

14. S03DANIESTERE0TIP0V. TYPES target audience PR

15. JOURNALISTS AS KEY AUDIENCE

16 opinion leaders and "special interest groups"

17. BASIC ORGANIZATIONAL STRUCTURE In OL

18. THE CONCEPT OF CORPORATE IMAGE

19. MISSION

20. Personal effects LEADER LEADER

21. marketing communications and corporate image. The company's image and brand

22. THE CONCEPT OF CORPORATE CULTURE AND CORPORATE STYLE

23. THE CONCEPT OF CORPORATE STYLE

24. CORPORATE PR DEPARTMENT

25. CHARACTERISTICS OF THE RUSSIAN MARKET PR Services

26. The functions and tasks of PR professionals working with channel media (MEDIA RELATIONS)

27. The differences and similarities in the work of specialists in public relations and SPOKESMAN

28. intra-COMMUNICATIONS AGAINST THE PERSONNEL

29. COMMUNICATION PROBLEMS IN ORGANIZATIONS

30. The print media corporate communications

31. PRIVACY PROTECTION MEANS

32 output channels for different audiences PUBLIC

33. The concept of "DATABASE target media"

34. SELECTION AND EVALUATION OF THE USE OF COMMUNICATIONS

35. RATINGS Media

36. GENERAL CHARACTERISTICS OF RUSSIAN MEDIA AND RECOMMENDATIONS FOR WORKING WITH THEM

ARTICLE 37. In industry or consumer magazines. Radio and television. Communication tools in problem and crisis situations

38. PRESS RELEASES

39. Press releases

40. OTHER KINDS OF WORKING PAPERS PR

41. PRESS CONFERENCE

42. TYPES OF OPERATING ACTIVITIES

43. In the RF Law "On mass media". RIGHTS OF CITIZENS

44. RIGHTS AND OBLIGATIONS OF REVISION

45. In the RF Law "On Advertising"

46. \u200b\u200bCONSUMER PROTECTION When performing works (services)

47. Limitation of Monopolistic Activity in Russia

48. The Code of Professional Conduct and Ethics INRA (IPRA)

49. Athenian Code. Code of Professional Conduct INSTITUTE PR (IPR)

50. The function of public advertising and PR Association.

INTERNATIONAL ASSOCIATION OF PUBLIC RELATIONS (IPRA)

51. RUSSIAN ASSOCIATION OF PUBLIC RELATIONS (PACO)

52. The basic steps of strategic planning. COMPONENTS OF CONTROL TECHNOLOGY PR

53. STAGES OF RESEARCH. PLANNING AND PROGRAMMING

54. PROCESS AND RULES OF COMMUNICATION

55. TRUTHFULNESS media. Manipulation of public opinion

56. ELEMENT news as PR-TECHNOLOGIES

57. MANAGEMENT PR process. The right to develop communication and information technologies. CREATING SPECIAL EVENTS

58. composing a message. Credible reports. Indirect advertising

59. ESTABLISHMENT media plans (MEDIA PLANNING)

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