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Lectures include 70 questions, the volume of 1-2 pages. Made textbooks 2009-2010.

Crib is made of lecture notes, double-sided, measuring 4.5 x 7.5 cm (easily fits into the palm).

TABLE OF CONTENTS

1. ORIGIN OF ADVERTISING

2. The written text IN ADVERTISING

3. artistic expression ADVERTISING

4. PROMOTIONAL ACTIVITIES IN RUSSIA DURING THE XVII-XVII centuries

5. ADVERTISING IN RUSSIAN MEDIA DURING THE XVIII - beginning of XX century

6. Trade TODAY

7. MARKETING POLICY. DEVELOPMENT PLAN OF ADVERTISING

8. STAGES OF THE CREATION OF ADVERTISING. BASIC RULES OF THE ADVERTISING

9. creating advertising

10. The method of writing advertising texts

11. Development of promotional programs

12. DECISION ON means of disseminating information

13. FEATURES OF MODERN ADVERTISING

14. Advertising agencies and their tasks

15. The work of advertising agency

16. RELATIONSHIP advertising agencies and advertisers

17. KEY payment scheme services Advertising agencies

18. types of advertising and promotion. Distribution channels

19. INDICATORS influence the choice of vehicles for advertising

20. Trade in periodicals (newspapers, magazines, directories)

21. Print advertising

22. The method of distribution of print advertising

23. VARIETY TV advertising

24. pos

25. THE CONCEPT OF MEDIA PLANNING

26. The media channel (channel of distribution of advertising)

27. Playback Media (advertising media)

28. Factors influencing consumer behavior

29. STRATEGY AND TACTICS advertising channels

30. The concept and essence ADVERTISING CAMPAIGN

31. VARIETY OF ADVERTISING

32. OBJECTIVES AND OPPORTUNITIES ADVERTISING CAMPAIGN

33. PURPOSE OF ADVERTISING CAMPAIGN

34. FUNCTIONS advertising goals

35. PLANNING promotional activities

36. ADVERTISING CAMPAIGN PLAN

37. MARKETING STRATEGY PROMOTIONAL CAMPAIGN

38. ADVERTISING IDEA AND STRATEGY

39. FACTORS AFFECTING THE CHOICE OF DISTRIBUTION Advertising Info

40. PROBLEMS TO BE SOLVED IN THE ADVERTISING CAMPAIGN

41. The cost of advertising a new product

42. ADDITIONAL means of dissemination of advertising information

43. TYPES OF FIGURES ADVERTISING CAMPAIGN

44. Advertising effectiveness

45. FACTORS TO BE CONSIDERED IN THE PRODUCTION OF ADVERTISING BUDGET

46. \u200b\u200bThe main articles of the advertising budget

47. CALCULATION METHODS advertising budget

48. The method of counting VARIETY advertising budget

49. The method of counting the number of contacts NECESSARY

50. TERMS AND CONDITIONS OF INTERNATIONAL BUSINESS

51. REASONS FOR WHICH CAN NOT BE ONE ADVERTISING

52. The main argument in favor of international advertising campaign

53. TOOLS INTERNATIONAL ADVERTISING FOR LOCAL NATIONAL CIRCUMSTANCES

54. STRATEGY AND TACTICS OF THE INTERNATIONAL ADVERTISING. FEATURES OF ADVERTISING

55. FEATURES OF ADVERTISING
56. PRACTICAL ASPECTS OF INTERNATIONAL ADVERTISING INTERNATIONAL ADVERTISING

58. BASIC FORMS OF SERVICE INTERNATIONAL ADVERTISING

59. regulating advertising

60. regulating advertising in RUSSIA

61. ADVERTISING BOARD RUSSIA (PCP)

62. Advertising Association

63. VARIETY Advertising Association

64. The Federal Law "On Advertising"

65. Integrated Marketing Communications and their features

66. The tactics and strategy of integrated marketing communications

67. TYPES OF STRATEGIES Integrated Marketing Communications

68. FEATURES OF THE WORK OF INTEGRATED MARKETING COMMUNICATIONS

69. ADVERTISING IN THE INTEGRATED MARKETING COMMUNICATIONS

70. DIRECT MARKETING AS PART OF INTEGRATED MARKETING COMMUNICATIONS


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